"Less than 10% of those surveyed were definitely sure how to implement content marketing."
If it does, you're clearly not alone. Content marketing - and keeping up with it - can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape?
We grabbed that opening statistic from the helpful, intriguing infographic below based on the results of its 2017 State of Content Marketing Survey of marketers. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience - well, we suggest having a look.
Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here.
By Amanda Zantal-Wiener