WhatsApp Adds Snapchat-Like Story Feature Called Status

WhatsApp Adds Snapchat-Like Story Feature Called Status

WhatsApp has made a radical update to its app, turning it for the first time into a platform for passively consuming content, similar to the way people scroll through their Facebook or Instagram newsfeeds - and it’s a move that could finally usher in a money-making system like advertising.

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Three Winning Plays for Marketing Measurement Madness

Three Winning Plays for Marketing Measurement Madness

Every March, we welcome the madness of the National Collegiate Athletic Association's Division I Men's Basketball Tournament. No matter if you're a die-hard hoops fanatic or you are simply picking teams based on your favorite college mascot, we turn into a nation of "bracketologists".

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Infographic: Who Is the Millennial Female Micro Influencer?

Infographic: Who Is the Millennial Female Micro Influencer?

From Ariana to Zendaya, we’re all familiar with the names of Instagram’s top millennial female influencers. But the social platform is also home to a huge number of of “micro influencers,” or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed—and emulated—by their dedicated fans.

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