What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

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