Hey Instagram Influencers: Here’s How to Create a Killer Media Kit

Hey Instagram Influencers: Here’s How to Create a Killer Media Kit

If you want to become an Instagram influencer in the lifestyle realm, there’s some business you need to take care of first. You need to figure out the core focus of your brand, determine your aesthetic and start honing in on your target audience. 

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Five Ways to Inspire and Encourage Employee Advocacy on Social Media

Five Ways to Inspire and Encourage Employee Advocacy on Social Media

Many of us hope our brand will capture the attention of well-known influencers or celebrities in order to grow our audience, but did you know your most influential brand advocates could be the very people you work with every day?

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What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

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